“Up All Night” Make Up by One Direction Review

Disclosure: I received makeup to sample from BrandBacker and Markwins International, but all opinions are my own.

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I recently began experimenting with beauty products, so when I was given the opportunity to try out a new makeup collection by One Direction, I had mixed feelings about using it. I was psyched to try out new makeup, but what would a boy band know about makeup? Well, that question made me ask Google and I found out they already had makeup out as well as perfume, so this isn’t the boy band’s first time venturing into the world of beauty. (I will come out and admit right off the bat that I have listened to a few of One Direction’s songs, but I don’t even know all of their names except Harry Styles, because come on, who doesn’t know Harry Styles?)

The makeup came in a collectible tin, and there are 3 available named after their albums. I was sent the “Up All Night” Looks Tin and it has a removable plastic sleeve with the boy band and their signatures.  The “Up All Night” tin came with: the Little Black Dress mascara, Na Na Na teal nail polish, Taken pink liquilights glow gloss, I Should Have Kissed You lipstick, Stand Up Navy eye & body crayon, 5 eye shadow palette with colors More Than This, Save You Tonight, Up All Night, Gotta Be You and Another World. The set also included One Direction doodle stencils.  

My first impression of the kit was that it featured really bright, make up colors that are fun, but not what I am used to wearing everyday. I like to have fun with my clothes at work, but makeup is an accessory that I never want to have too much of. Some of the colors on the eye shadow palette as well as the lip colors seem like they are more appropriate to wear to go out at night, but I was able to incorporate a few of the eye shadow colors for everyday wear. They lasted all day, especially a few of the ones I tried with sparkle.  liked that I could wear the Little Black Dress mascara everyday. My eyelashes are pretty long and the mascara adds just the right amount of definition and gave the right amount of volume. It earned extra points for being fairly easy to remove at the end of the day too.

Out of all the items in the set, my favorite was the mermaid teal-green nail polish named Na Na Na. I shared a photo yesterday on instagram showing off the pretty color that this nail polish. I needed to apply 3 coats because it was slightly thinner than other polishes, but it dried really fast. I loved the color and experienced no chipping on the first day I had it on. 

The eyeliner was new for me, having only used liquid before. I had never seen a big crayon like the one in this kit before either, but I like that it is versatile and can be used on your body as well or as a dark shadow. The color is very rich and bold, and I wore it a few times for attention on my eyes. I am not sure if I would ever use the doodle stencils on myself with this body crayon, but it might be fun to try them out with my 9 year old niece. 

I was a little overwhelmed by the lipstick and liquilights glow gloss in the set. At first I was in love with how girly the colors were. Now in retrospect, I would have preferred the “Midnight Memories” tin only because of the more classic red lip colors. The Should Have Kissed You lipstick was a little too pale for my skin tone, and was not as smooth too apply nor long-lasting. The Taken liquilights glow gloss is very intense. It is easy to apply and is sickeningly sweet. It is practically liquid sugar on your lips. The sweet smell was a little too overwhelming at one point to me, but the color was great and it took awhile for it to fade. I might want to try out the two lip products together to decide whether I like them or not, but out off all the items I did not like the lipstick too much.

Overall, I would rate this makeup set as 3 out of 5. It is in a reusable collector’s tin, has products with clever names based on song titles ( or so I am told), and features some pretty trendy colors. It would make a great gift for any One Direction fan, but would not be ideal for someone who prefers subtler makeup. If you’d like to get your hands on a set, here are the scheduled released dates for participating department stores:

Macy’s – August 11th

Stage Stores – August 25th

Dillards – August 25th

Beauty Brands – August 25th

Lord and Taylor – August 25th

You can also like this Facebook Page https://www.facebook.com/MakeupbyOneDirection for more news and other makeup tutorials as well as announcements for when they are available at other stores. If you happen to snatch up one of these limited edition tins, don’t forget to share your beauty looks with the hashtags: #thelookscollection #makeup1D and #markwins so other 1D fans can discover this makeup set.

Hope you enjoyed my review and until next time,