On Wednesday night, +Eventbrite hosted an event at their headquarters called Start Ups and Style. San Francisco is known for many things, but fashion isn’t the first thought that pops into a tourist’s mind. Monuments, food and technology: these are people’s first thoughts. Luckily, fashion in the bay area is being highlighted thanks to the seamless marriage of technology and fashion as shown through the success of many start ups born from here.
The highlights of the event were the booths of the Start Ups dripping with style such as LE TOTE, Bonobos, Threadflip, and Lotus Premium Denim. Armed with a glass of champagne and with my bestie blogger, Elise from WTFAB!,we mingled with representatives from the Start Ups and with fellow blogger friends throughout the night.
Elise and I get a peek inside LE TOTE, a clothing “netflix” site for unlimited “tote” deliveries for only $49 a month. There is even an option to buy an item if you really love it. I felt like a kid in a candy store when I laid eyes on their gorgeous jewelry!
I also stopped by Threadflip, an online and mobile service that allows women to shop and sell unusued/preowned items. I’ve been using Poshmark, which is similar, but what has me sold with Threadflip is the white glove concierge service. Threadflip sends you a prepaid box, you send them the clothes you want to part with, and they photograph and post the items for you after you approve the prices. (Bonus: you can also have items go on sale automatically after a certain amount of time!)
BloomThat provided gorgeous flower arrangements at the event. Suprisingly, there was also a booth for Men’s clothing presented by Bonobos. Looks like gingham is in for summer!
Along with the start ups, free makeovers were available (at least for your hair and nails) courtesy of the Beauty professionals from StyleSeat. There was also a prize for the best dressed guest, and this was done via instagram with the hashtag startupsandstyle2013. Adding #hashtagphotobooth allowed for those pictures to be printed during the event at The Laugh Box station. (Such a good idea for guests at a wedding: just take your photo using your phone, upload via instagram with a hashtag, and voila!) Congrats to Carlina from Allergic to Vanilla for winning the best dressed contest!
I was so stoked with all the freebies like the gift bags for the first 100 guests filled with goodies from 7X7, Uber, Gogobot, LE TOTE, Yelp, and Eventbrite! The best freebie were the mini cupcakes: Perfect dessert to accompany fashion if I do say so myself.
The event was really fun and I am excited to check out the sites of the start ups that were there, especially Le TOTE and Threadflip.
Thanks +Boutiika for giving me a heads up about the event and many thanks to +Eventbrite for hosting such a fun and engaging event! And most importantly, a big thank you to Armando for taking photos at the event!
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Brandy