Evening Wear by the Factory Collection Launch Party


On Wednesday I attended an Exclusive Press Presentation for the launch of The Factory‘s new custom label “Evening wear at the Factory”. There were cocktails and light refreshments in a posh, private penthouse in San Francisco. The location alone was worth seeing because of how gorgeous the room was furnished and the picturesque view it had of the city. This suite was basically my Pinterest board of Home Decor in real life! The sounds of a violin filled the room as the models walked out in their dresses making the place even dreamier…

Evening Wear by the Factory Collection Launch Party

Violin Player


Evening Wear by the Factory Collection Launch Party

But enough about the location, and moving on to who was there. Fashion designers, fashion bloggers, the lovely ladies of Monogram Mag, and of course photographers all made it out to this event. Jack (pictured below) also attended and looked dapper by wearing a bow-tie for the occasion. He is The Factory’s mascot and even has his own Facebook page!


Jack Evans

CEO of the Evans Group, Jennifer Evans, credited CODE Salon for the models’ hair and Sasha Maks Vintage for styling the models with their vintage jewelry. Her pieces are gorgeous and I am thrilled I get to share the ones used for almost each dress. I am also blown away by the 5 gown silhouettes that can be customized and I already know which two I want! 

Jennifer Evans of the Evans Group

The Cocktail Dress


The Factory Cocktail Dress

My number one pick out of all the dresses. I would wear this all the time. It is fun, flirty, and has a sassy vibe to it. The jewelry added an edge to an otherwise girly dress and has a nice effect. (I adore the shoes too!)

Layered Vintage Necklaces





The Column Gown

The Factory Column Gown

The Ball Gown

The Factory Ball Gown

The print of this dress is amazing and the shape could flatter anyone! This dress is my number two pick because it would make me feel like a princess.


Mixed Beads Necklace

The Empire Gown

The Factory Empire Gown

Vintage Choker Necklace

The Fishtail Gown

The Factory Fishtail Gown


Pearl Necklace

Pearl Bracelet

The Trumpet Gown

The Factory Trumpet Gown

Vintage Necklace

Statement Ring

The Complete Collection

The Factory Custom Evening Gown Collection


Jennifer Evans of The Evans Group
Manolo Blahnik Sederaby Heels


Leather Jacket and Ladylike Skirt
Leather Jacket H&M | Top Layered with Love | Pleated Black Skirt Everly | Silver Sederaby Heels Manolo Blahnik, Headband and Swan Ring Forever 21

The gowns were gorgeous and the event was really fun. I met a number of people and connected with bloggers Caity Shreve of moicontrelavie.com, Esther Lee of esther-lee.com, and Chelsea Taguchi of chelseassecret.com. Check out their sites and their style. I had a blast getting dressed up for the event and wearing my Manolo Blahnik heels. (I bought them in Vegas last year at the Manolo Blahnik Boutique: You don’t even want to know how many cupcakes I had to bake for these lovelies.) I know they would look perfect with all of these evening gowns.

 To stay updated on upcoming fashion events in the Bay Area follow me on Twitter and Facebook. Thank you for reading!
Brandy

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